![]() Most do a good job, however, of filtering out the noise, and leaving users with the timeliest, most relevant tweets. Some are designed for the desktop others for specific mobile clients. For now, alternatives exist, although TweetDeck fans may not embrace them as readily as their beloved TweetDeck app. Unfortunately, that means that the desktop TweetDeck client will be sacrificed as well.ĭon't despair, however. Twitter is considering whether to build a premium version of its popular Tweetdeck interface aimed at professionals, the company said Thursday, raising the possibility that it could collect. Twitter's battle with Instagram over Twitter Cards (and the release of its own filtering options) is a clear indication that the compamy is laser focused on making the mobile Twitterverse its own, and severing ties with all who would dare tread upon it. Twitter's focus, however, is similar to Facebook's: monetize mobile or else. ![]() "Over the past few years, we've seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices," Twitter wrote on its blog. The sad thing, of course, is that Twitter acknowledged that its users love TweetDeck. Twitter loses control not only of the conversation, but the ability to monetize millions and millions of eyeballs and social activity." As Ulanoff wrote,"If the majority of Twitter users view their tweets through third-party tools that simply make calls to Twitter's API's, they'll never see Twitter partner ads, promos, or Quickbars. Give credit where credit is due: in May 2011, when Twitter bought TweetDeck, PCMag's former editor-in-chief, Lance Ulanoff, predicted the death of TweetDeck.Īnd he was right: on Monday, Twitter said that the TweetDeck AIR, TweetDeck for Android, and TweetDeck for iPhone apps "will be removed from their respective app stores in early May and will stop functioning shortly thereafter." How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages."We have a really high bar for when we would ask consumers to pay for aspects of Twitter," he said. Segal cautioned in July that Twitter was not only "very, very early" in exploring a subscription service, but also planned to be picky about how it goes forward. Still, Twitter Chief Financial Officer Ned Segal said on a call with investors last year that a subscription option of some kind would offer sales "durability," and recurring revenue is more consistent than advertising spending. Subscriptions have always offered a tantalizing alternative to advertising, but social networks have traditionally stayed free as a way to encourage user growth and engagement, which is then subsidized with paid marketing posts. Other possible ways to generate recurring revenue include charging for the use of services like Tweetdeck or advanced user features like "undo send" or profile-customization options. At least one idea being considered is related to "tipping," or the ability for users to pay the people they follow for exclusive content, said the people, who asked not to be named because the discussions are internal. To explore potential options outside ad sales, a number of Twitter teams are researching subscription offerings, including one using the code name "Rogue One," according to people familiar with the effort. That business has grown in recent years at a slower pace than competitors like Facebook and Snap, and Twitter's slice of the digital ad market globally remains at at a lackluster 0.8%, according to EMarketer. From a report: The majority of Twitter's revenue comes from targeted advertising, which serves up promoted posts aimed at specific groups of users. ![]() Twitter is building a subscription product as a way to ease its dependence on advertising - a plan the social network has considered for years, and one that has taken on a heightened priority given the pandemic and pressure from activist investors to accelerate growth. ![]()
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